Demographics Essential terms you should know.

Demographics A Term You Need to Know

Demographics refers to the statistical characteristics of human populations, such as age, gender, race, ethnicity, education, income, occupation, and geographic location. It is the study of these characteristics and how they relate to the behavior, preferences, and needs of different groups of people. Demographics are often used in marketing, advertising, and public policy to better understand and target specific groups of individuals. By analyzing demographics, businesses and organizations can make informed decisions about how to allocate resources and tailor their products or services to meet the needs of their target audience.

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