Psychographics Essential terms you should know.

Psychographics A Term You Need to Know

lifestyle characteristics that influence consumer behavior and decision-making. It is a method of segmenting a population based on psychological and behavioral factors rather than just demographic factors like age and gender. By understanding psychographics, businesses can create targeted marketing strategies that appeal to specific consumer groups with similar personality traits, values, and interests. Psychographics research can be conducted through surveys, interviews, and observational studies, and can provide valuable insights into consumer behavior and preferences.

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