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Secret shoppers, also known as mystery shoppers, are often used in market research to gather information on a company’s customer service, products, and overall shopping experience. The data collected by secret shoppers can provide valuable insights into how a business is perceived by its customers and identify areas that need improvement. 

With regards to Knew, secret shoppers are typically assigned to “Rental” or “For Sale” projects to collect information from property managers or sales staff. This data collected is logged within the Knew Home Data™ application.